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WHO WE ARE

OUR APPROACH

VISION

Build a data informed culture within destinations by providing digestible and actionable insights to elevate the DMOs, stakeholder groups, and communities that comprise the tourism industry. 

MISSION

Empower destinations and their stakeholders with world class data analysis and reporting to deliver actionable insights that drive strategic planning, optimal decision making, and maximize community impact.

Combining more than 30 years of experience in market research, data, analytics, strategy, and economic analysis, Blue Room Research is your trusted partner in ensuring that your destination uses the most robust and relevant data sources possible to bridge the gap between information and action.   
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STEVE HALASZ

Steve Halasz is the Founder & CEO of Blue Room Research and is based in Portland, OR.

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KELLEN KRUSE

Kellen Kruse is Partner at Blue Room Research and is based in Santa Monica, CA.

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